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About Innovatory

Think like an owner. Act like a partner.

An entrepreneurial strategic growth platform at the intersection of strategy, marketing, commercial growth and artificial intelligence.

A different perspective

The world is changing.
Businesses need to
move with it.

Technology, customer expectations and artificial intelligence are changing the way companies compete.

Innovatory helps ambitious companies turn strategic opportunities into commercial growth, stronger brands and smarter ways of working.

We combine strategic thinking with commercial experience and practical execution. Not strategy for the sake of strategy. Progress.

Meet Innovatory
Marco van der Broeck, Founder of InnovatoryMarco van der Broeck / Founder
The person behind Innovatory

Built by experience.
Driven by curiosity.

Marco van der Broeck has worked at C-level and held various CMO roles. An experienced marketing and growth professional with a broad international perspective and a strong entrepreneurial mindset.

His experience spans strategic marketing, brand building, growth, commercial strategy and organizational transformation, at the boardroom table as well as in hands-on execution.

Strategic thinking. A hands-on approach. A belief that the best ideas are the ones that make it into the real world.

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Our belief

AI by default.
Human by design.

What can people do better? What can AI do better? The goal is not to replace human thinking. It's to combine judgement, creativity and experience with the speed and scale of artificial intelligence.

Human

  • Judgement
  • Creativity
  • Empathy
  • Leadership
  • Context

AI

  • Speed
  • Scale
  • Pattern recognition
  • Automation
  • Processing

Better business decisions.

Not every project
is the right project.

Innovatory works selectively with companies, founders and leadership teams where there is genuine ambition to create meaningful change.

The best collaborations combine ambition, trust, curiosity, speed and a willingness to challenge the status quo.

Innovatory is a network organization. For every expertise, we bring in trusted partners who strengthen what we do. We believe in the power of every partner.

We don't have the answer to every question. But we do have the network to answer it. And when we are not the right partner for your challenge, we will tell you honestly. Saying no is an option.

What's next?

A growth challenge. A new direction. An opportunity with AI. Whatever you're working on, let's talk.

No sales pitch. Just a good conversation about what's possible.
Start a conversation